Privacy Policy
This privacy policy applies to the website 777-casino-play-uk.com (the "Site"), an independent review and comparison website. This policy does not apply to 777 Casino or any third-party gambling operator.
Last updated: 8 March 2026 | Effective: 8 March 2026
1 Who We Are
This website is operated as an independent affiliate review site focused on providing information about 777 Casino to UK-based readers. We are not affiliated with, endorsed by, or directly connected to 777 Casino, 888 UK Limited, or Evoke PLC (formerly 888 Holdings).
For the purposes of UK GDPR, the data controller for this website is the site operator, contactable at: [email protected]
2 Data We Collect
We collect minimal data necessary to operate this website. We do not operate any gambling services and do not collect financial information, identity documents, or gambling-related personal data.
Information collected automatically:
- Technical data: IP address, browser type, operating system, screen resolution, referring URL
- Usage data: Pages visited, time on page, click interactions, scroll depth
- Cookie data: Cookie consent preference (stored locally in your browser)
Information you may provide voluntarily:
- Contact enquiries: Email address and message content if you contact us via email
3 How We Use Your Data
We use the data we collect for the following purposes:
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Providing and maintaining the website | Legitimate interest |
| Analysing site usage to improve content | Consent (analytics cookies) |
| Responding to enquiries sent via email | Legitimate interest |
| Ensuring website security and preventing abuse | Legitimate interest |
4 Cookies
We use cookies and similar technologies on this website. You can manage your preferences via the cookie consent banner displayed on your first visit.
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential | Cookie consent preference, basic site functionality | Yes |
| Analytics | Understanding how visitors use the site, page views, traffic sources | Optional |
| Affiliate tracking | Recording when a visitor clicks an affiliate link (set by third-party affiliate platforms) | Optional |
You can clear cookies at any time through your browser settings. Blocking essential cookies may affect site functionality.
5 Third-Party Services
This website uses the following third-party services that may process your data:
- Web hosting provider: Servers located in the UK/EEA for serving website content
- Analytics: To measure website traffic and user behaviour (only with your consent)
- Affiliate tracking platforms: When you click affiliate links, the destination site may set its own cookies subject to its own privacy policy
- CDN services: Tailwind CSS and Lucide Icons loaded from third-party CDNs
We do not sell, rent, or trade your personal data to third parties. We do not share personal data with gambling operators.
6 Data Retention
We retain data only for as long as necessary for the purposes described in this policy:
- Server logs: Automatically deleted after 90 days
- Analytics data: Retained for up to 26 months, then automatically deleted
- Email correspondence: Retained for 12 months from last contact, then deleted
7 Your Rights Under UK GDPR
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights:
Right of Access
Request a copy of the personal data we hold about you
Right to Rectification
Request correction of inaccurate personal data
Right to Erasure
Request deletion of your personal data
Right to Restrict Processing
Request limitation of how we process your data
Right to Data Portability
Receive your data in a structured, machine-readable format
Right to Object
Object to processing based on legitimate interest
To exercise any of these rights, contact our Data Protection Officer at [email protected]. We will respond within one calendar month.
8 International Data Transfers
Some third-party services we use may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognised by the UK Government.
9 Children's Privacy
This website contains content related to gambling and is intended for adults aged 18 and over only. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.
10 Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
11 Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
12 Contact Us
For any questions about this privacy policy or to exercise your data protection rights, contact our Data Protection Officer:
https://777-casino-play-uk.com
We aim to respond to all data protection enquiries within one calendar month.